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World Food Moscow 2010 E-mail
The EU Cheese Please project successfully participated in the World Food Moscow 2010 Exhibition from 14-17 September. The EU Cheese please stand featured in the Dairy sector of Pavilion 1 at Stand A637 along with over 1,000 other food exhibitors and a record of approximately 58,000 exhibition visitors.

This year the "EU Cheese Please" stand featured a more exciting stand construction with larger and brighter poster displays printed on wall fittings to emphasise the five (5) cheeses (Halloumi, White Brine Cheese, Kashkaval, Anari and Kefalotyri). The extra features and purpose of the stand at this year's exhibition was to remind visitors of the advertising and other promotions they have previously seen throughout Moscow, in newspapers, specialised magazines, buses, billboards and television.

Characteristic also were the gracious hostesses and professional chef who prepared all the cheeses for sampling by the exhibition visitors and patrons. Particularly popular at the exhibition was the grilling of Halloumi cheese. This feature was definitely a crowd pleaser and instant drawcard, as everyone wanted to taste the delicious grilled Halloumi and the other cheeses that were prepared for sampling.

An extra-large plasma screen located at the stand broadcasted a taped relay of the videos and especially produced project TV spot in the Russian language. An interpreter was also on hand at the stand throughout the exhibition to facilitate the process of good business communication where required. Gift bags filled with information and promotional materials were given away throughout the exhibition along with printed information materials such as project brochures, DVD's, folders and posters.

As part of a special high level participation at the exhibition, the "EU Cheese Please" project was involved with other European producers at the European Commission stand called "Tasty Europe". Over 70 European producers including the Pancyprian Organisation of Cattle Farmers (POCF) and the Bulgarian Association of Dairy Processors (BADP) combined their European produce in the Grocery section of Pavilion 8. The "EU Cheese Please" project participated in this high level event with two special cooking demonstrations, and two tasting sessions. A professional chef demonstrated the grilling of Halloumi cheese and the making of delicious Shopska salad with White Brine cheese. Visitors to the EU stand were also delighted with the "EU Cheese Please" tastings and the information and promotional gift bag giveaways.

These two separate and very successful participations of the "EU Cheese Please" project at the 2010 World Food Moscow exhibition both in the Dairy and Grocery pavilions have ensured that the five (5) European cheeses (Halloumi, White Brine Cheese, Kashkaval, Anari and Kefalotyri) were all well promoted, recognised, sampled and well-remembered.