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World Food Ukraine 2009 E-mail

“EU Cheese Please” successfully participated in World Food Ukraine Exhibition from 27-30 October 2009 at the International Exhibition Centre in Kiev. The “EU Cheese Please” stand FO6 was located in Dairy Sector of the exhibition. The exhibition stand featured many information and promotional materials that have been designed and approved for the project. These include, promotional folders, a 28 page information brochure which has a detailed description of the European cheeses (Halloumi, White Brine Cheese, Kefalotyri, Anari and Kashkaval) also including easy to cook recipes with full colour photographs of the tempting cheeses and prepared recipe dishes. The information package is complete with the inclusion of the special project DVD.

The stand featured a screen continuously playing specially produced project videos and TV spot in the Ukrainian language presenting the European production methods of the cheeses in their country of origin.

The unique characteristic of the stand is the expert chef who skilfully prepared cheese platters and grilled Halloumi cheese for the exhibition visitors. The two gracious hostesses offered these samples to visitors. This is a special crowd pleaser as the fragrant aroma alone of the grilling of Halloumi draws visitors to the stand to enquire about the unique European cheeses. Two display fridges were brimming with the colourful labels and packaging of the 5 European cheese samples.

An interpreter was on hand throughout the exhibition to assist when required.  The exhibitors and visitors of the “EU Cheese Please” stand were delighted with their participation at the World Food Ukraine 2009 exhibition.